They wanted to do it less expensively - the initial cost of our solution was more, but the big fleets understand product life cycle cost. “We knew what those big customers were looking for. So, while it might not be as sexy as cars, it’s sexy from a business standpoint. “The material handling space is big - if you look around your room, everything’s touched a forklift a number of times. That equipment, such as forklift trucks, was historically powered by lead-acid batteries or spark-ignited engines fueled with propane, and Flux Power placed its targets on those systems. “When we looked for ways to reinvent Flux Power, we came to the conclusion that there was a rare opportunity in material handling to have ‘first mover’ leverage where we could supply huge fleets with a solution that was really going to resonate,” said Dutt. and DHL, experience he said has been useful at Flux Power. Dutt’s resume includes time at Ford Motor Co. Many of its customers in the material handling space are Fortune 500 companies with massive warehouses and fleets comprised of thousands of pieces of equipment. The company’s lithium-ion battery technology can now also be found in airport ground support equipment, such as belt loaders and luggage tugs, and it is rapidly expanding into new markets. When Dutt joined in 2013 the team set out to reinvent itself, shifting its focus to the material handling equipment market. When the company was founded in 2009, its primary goal was to reach the passenger car market. The battery supplier has recorded 13 consecutive quarters of year-over-year revenue growth and has sold more than 11,000 lithium-ion battery packs into commercial and industrial applications. The strategy has been paying off, and it has for years. “Early on we learned that one of our core competencies had to be our engineering capability.” “We have the engineering talent to modify our modular products for a wide range of equipment, each of which require different package sizes, different interfaces or different power ranges,” said Ron Dutt, Chief Executive Officer, Flux Power Holdings, Inc., Vista, Calif.
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